The Ghost worker — AI Video Reel

In a crowded digital landscape, invisibility is a craftsman's greatest threat. "The Ghost Worker" is a cinematic AI reel created for Cohérence Agency that turns this marketing challenge into a visual narrative.

By following a spectral artisan through a bustling city, the project uses a cutting-edge AI workflow to capture the exact moment of digital transformation—the second a brand moves from the shadows into a solid, undeniable presence. This is more than a technical showcase; it is a visual manifesto for our core mission: Devenez enfin visible sur le web.

The Concept

Every craftsman, agency, and small business faces the same invisible threat: being unseen online. "The Ghost Worker" personifies that threat as a translucent, spectral artisan wandering through a real city – unnoticed, unheard, unbooked. The narrative arc of the reel mirrors the client journey Cohérence Agency sells: from digital invisibility to a solid, undeniable brand presence.

Production Pipeline

1. Character Design – Developing the artisan's silhouette, wardrobe, and props (tool backpack, measuring tape, work boots) to read instantly as "the everyday tradesman."
2. Turnaround Generation – Using Nano Banana Pro to lock a consistent front/side/back reference sheet for downstream shot generation.
3. Cinematic Shot Design – Writing camera-language prompts (crane shots, tracking shots, lens choice, lighting) as if briefing a real DP.
4. AI Video Generation – Feeding the character reference and shot prompts into Kling AI 3 to generate the final motion sequence.
5. Sound Design & Grade – Layering wind, footsteps, and ambient city audio, then finishing with a cool teal cinematic grade.

Why This Story Works

• Metaphor-driven concept makes the AI workflow memorable and shareable, not just a tech demo.
• Hyper-specific prompts (camera model, lens, lighting, audio cues) demonstrate real production-level AI direction – valuable proof of expertise for search intent around "AI video production" and "AI filmmaking."
• 9:16 reel format is built for organic reach on Instagram, TikTok, and YouTube Shorts, extending the case study's discoverability beyond the portfolio page itself.

Results & Takeaways

• Delivered a broadcast-quality cinematic reel entirely through an AI-first pipeline, reducing traditional production timelines and costs for Cohérence Agency.
• Established a repeatable character-to-video workflow (Nano Banana Pro → Kling AI 3) that can be reused for future campaign characters.
• Demonstrated that AI-generated content can carry genuine cinematic language (crane shots, anamorphic lensing, sound design) rather than generic AI aesthetics.